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Beyond the Hype: The Growth Opportunity in Artificial Intelligence

In “Beyond the Hype: The Growth Opportunity in Artificial Intelligence,” Marnoa Private Wealth Counsel discusses how AI factories and gigafactories are accelerating large-scale AI workloads. The global AI market is expected to reach $1.847 trillion by 2030, while generative AI software may surge to $318 billion by 2032, highlighting rapid expansion and early-stage potential for AI solutions.

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Technology drives human progress and constantly evolves to address new challenges and opportunities. Among the most significant recent developments, artificial intelligence (AI) stands out as a foundational technology that fundamentally reshapes human cognition, decision-making, and workflows across every sector of the global economy. AI changes how we analyze data, solve problems, create content, and interact with technology. Much like the internet revolution of the mid-1990s, AI is redefining business models and societal norms. As AI capabilities advance and become embedded in daily life and work, its impact on our thinking and actions will only deepen and become more ubiquitous.

The true value of AI emerges when businesses integrate it into their operations, moving beyond the initial wave of consumer tools like chatbots and digital art. AI amplifies human capabilities—accelerating drug discovery, enabling sophisticated product development, and expanding creative output. While the market hype around AI has normalized, the technology’s core impact is now deeply embedded in daily business activities. Early adopters see tangible returns on investment through cost reductions, improved accuracy, and faster business processes. Although challenges in ethics, regulation, and workforce adaptation persist, AI is becoming an invisible yet indispensable driver of productivity.

Many organizations remain in the proof-of-concept phase rather than full-scale production, but they are actively exploring the best ways to integrate AI into daily operations. AI agents already automate repetitive and administrative tasks across sectors, freeing skilled workers for higher-value activities such as decision-making, creativity, and strategic planning. An AI agent acts as an autonomous software entity that perceives its environment, processes information, and takes actions to complete multi-step tasks without human intervention. Major cloud providers—Amazon, Microsoft, and Google—known as hyperscalers, lead the way in offering AI infrastructure and services to a wide range of industries. Hyperscalers deliver scalable cloud infrastructure and pre-built AI and machine learning services, enabling businesses of all sizes to experiment with and deploy AI solutions without starting from scratch.

Sovereign AI continues to build momentum. Countries and regions are developing their own AI infrastructure and models to enhance security, privacy, and competitiveness. The EU, China, India, and other regions are investing in homegrown AI capabilities to reduce their reliance on foreign technology and ensure data sovereignty. The United States plans to invest $500 billion in the Stargate Project by 2029, aiming to build a nationwide network of AI infrastructure—primarily massive data centers called “AI factories” or “AI gigafactories.” Similarly, the European Union’s AI Continent Action Plan plans to invest €200 billion over a five-year period (2025-2030) to build up to five AI gigafactories with over 100,000 advanced AI processors, including 13 AI factories to support startups and research activities. [1]

Some of you may not be familiar with the terminology, so let’s clarify:

  • An AI factory is a large-scale facility with AI-optimized supercomputers that develop, train, and deploy the latest generation of AI models at scale. These facilities use massive computational resources—often tens of thousands of advanced GPUs—to create and operate AI systems.
  • An AI gigafactory takes this concept even further. AI gigafactories represent a new generation of massive, high-capacity infrastructure hubs specifically designed to develop, train, and deploy extremely complex AI models, including those with hundreds of trillions of parameters.
  • A parameter functions as an internal variable or weight that a model learns during its training process. as an internal variable or weight that a model learns during training, forming the building blocks that determine how an AI model processes input data and generates predictions or outputs.


AI factories and gigafactories form a new class of data centers that differ fundamentally from traditional data centers in both purpose and architecture. Traditional data centers handle general-purpose IT workloads like enterprise applications, data storage, and web hosting. In contrast, AI factories or gigafactories are purpose-built facilities to support large-scale AI workloads, such as training and running AI models to produce AI outputs—often measured in tokens, the fundamental units of generated content—at a large scale. AI factories and gigafactories accelerate AI development and deployment far beyond the capabilities of conventional data centers.

In the past two years, AI models have advanced significantly, moving beyond simple text processing to include reasoning, multimodal understanding, and agent-like behavior. We expect next-generation AI models will bring us closer to Artificial General Intelligence (AGI), enabling machines to handle highly complex and varied tasks at or above human levels. Although the AI market is growing rapidly, it remains in its early stages. The global AI market is expected to remain in hypergrowth territory, scaling from an estimated $420 billion in 2025 to $1.847 trillion by 2030—representing a 35% compound annual growth rate. AI adoption is driving significant growth in areas such as generative AI and agentic AI software. The generative AI software market is expected to surge from $5 billion in 2023 to an estimated $318 billion by 2032—reflecting a compound annual growth rate of 59% and highlighting the rapid expansion of AI-powered enterprise solutions. [2]

Global AI Market Size (2021-2030E)

Global AI market size refers to total annual revenue generated from a comprehensive mix of AI-related offerings

Year

Market Size (Billions USD)

Year-over-Year Growth

2021

$96

2022

$142

47.9%

2023

$208

46.5%

2024E

$298

43.3%

2025E

$420

40.9%

2026E

$583

38.8%

2027E

$795

36.4%

2028E

$1,069

34.5%

2029E

$1,415

32.4%

2030E

$1,847

30.5%

Source: Statista

Generative AI Market Revenue by Category (2023-2032E)

Category

2023 Revenue ($ Millions)

2032E Revenue ($ Millions)

Implied 9-Year CAGR (%)

Software

$5,028

$317,961

59%

Specialized Generative AI Assistants

$2,489

$95,259

50%

Enterprise Applications

$1,493

$50,011

48%

Consumer/E-Commerce Applications

$995

$45,248

53%

Coding, DevOps, & Generative AI Workflows

$473

$68,763

74%

Generative AI Workload Infrastructure Software

$1,195

$80,788

60%

Generative AI Drug Discovery Software

$32

$35,091

117%

Generative AI-Based Cybersecurity Spending

$11

$15,063

124%

Generative AI Education Spending

$829

$22,996

45%

Source: BI, IDC, eMarketer, Statista

Final Thoughts

AI presents an attractive investment opportunity. As a key secular trend, AI has broad, long-term implications across the global economy—an area our investment team closely follows. The future of AI services will depend on access to advanced AI factories or gigafactories, whether through ownership or leasing. Hyperscalers such as Microsoft, Google, and Amazon lead the effort to build this digital infrastructure. Meanwhile, Nvidia plays a crucial role by supplying the essential AI hardware—especially GPUs—to these hyperscalers.

Along with AI training workloads, the growth in AI inferencing—the process by which an AI model applies what it has learned to new data in order to make predictions or decisions—is being fueled by advances in reasoning models and agentic AI, with enterprise and sovereign adoption acting as major accelerants. Nations now recognize AI as a key driver of industrial and economic growth, prompting substantial investments in digital infrastructure and AI ecosystems.

Overall, we believe AI adoption remains in its early stages as enterprises and sovereign entities work to deploy AI in production, with many still in the proof-of-concept phase. Major hyperscalers, various enterprises, and sovereign organizations are investing ahead of demand. They recognize that competing in AI requires building the necessary AI infrastructure today. Without these early investments, organizations risk falling behind or missing out on what could be the most important technology race of this generation.

P.S. If you missed my previous letter, read it here: Investing in Tomorrow’s Market Leaders Today

Christopher De Sousa, CIM®
Portfolio Manager
(519) 707-0053
marnoa.ca

  1. European Commission. AI Continent Action Plan (2025). April 9, 2025.
  2. RBC Capital Markets. Generate AI Update. June 24, 2025.

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